For the Mizuno Amsterdam Marathon, we handled the full content production from start to finish. Photography, video, and storytelling across multiple days leading up to race day.

We captured exclusive interviews with the winner of the half marathon and Olympic athlete Alexandra Bell, alongside the full build-up to the event with Mizuno runners traveling in from all over the world. From the shake-out run in Amsterdam at Undercover, to the atmosphere in the city and on race day itself, every moment was documented with a focus on performance, emotion, and community.

In addition, we created dedicated content around the limited-edition Amsterdam Marathon running shoe and apparel, bringing product and story together in a way that felt authentic and race-driven. The result: a strong, versatile content library rolled out across Mizuno EMEA, UK, Brazil, and global channels.