FILA AW 21
We created content and gained reach by several initiatives throughout the season. For the outdoor collection we shot the editorial for usage on the Fila Europe Instagram and a feature on VICE BeNeLux. We’ve gathered over 20 creatives, from musicians and models to athletes and dancers to shoot the new street collection and combine their reach. In addition, we’ve styled and co-directed the videoclip of Bhavi, Chuki Beats and ICO with Fila, gaining over 500.000 combined views. For the latest sports collection we organized a sporting event to shoot and work out with 10 creatives.
By doing so, we’ve increased brand awareness in the BeNeLux market and linked several up-and-coming names to the brand, such as model Isadee Jansen and BMX rider Anne Hofsink.