FILA SS 21

Being responsible for the marketing of Fila in the BeNeLux, we’ve created different types of content and creative collaborations to combine Fila's heritage in youth and street culture with young creatives and artists.

We made sure their exclusive collaboration with Wood Wood was seeded to the right people in the community. Shot the editorial of their outdoor collection for usage on the Fila Europe Instagram and gathered over 20 creatives from singers and DJ’s to actors and models to shoot the new street collection and combine their reach. In a branded content article on VICE BeNeLux we highlighted artist Floor van het Nederend in his atelier, combining values of Fila with the upcoming artist’s.

By doing so, we increased brand awareness in the BeNeLux market and linked several up-and-coming names to the brand, such as artist Floor van Nederend and actor Tom van Kessel.

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