Senza Etichetta is a new beer developed by Old Scuola together with Big Belly Brewing in Breda. Averse to the rigid contracts with large beer suppliers in the hospitality industry, Old Scuola developed its own beer. We are responsible for all the branding and content around this new Italian white pilsener with Sorrento lemons. Instead of using the full wrapper on the can we only used the part were normally all the info would be. This way we kept the branding clean and clear, using only the part necessary to us.