The Spot Agency

The Athlete's Foot


Embracing Inclusivity: The Athletes Foot Valentine’s Day Campaign

For this year’s Valentine’s Day, we embarked on a unique and groundbreaking campaign for The Athletes Foot, focused on promoting inclusivity and diversity. Moving away from the traditional sweet and commercial themes surrounding Valentine’s Day, we aimed to create a powerful and thought-provoking message through a simple yet impactful visual.

At the heart of the campaign, we featured an image of two hands touching each other. By deliberately using hands rather than portraying traditional couples, we left room for the audience’s imagination to interpret the message. The beauty of this approach lies in its universal appeal, as hands have no gender, background, or color – they represent the essence of humanity and connection.

Our carefully curated cast of people with diverse backgrounds, sexes, and colors further reinforced the message of inclusivity, celebrating the rich tapestry of humanity and love in all its forms.
Through this visual metaphor, we encouraged viewers to see beyond appearances and recognize the beauty in genuine connections between individuals, irrespective of their differences. The campaign underscored the idea that love and inclusivity are not bound by societal norms or preconceived notions but are universal emotions that connect us all.

What we did

Graphic design
social content
out of home