In the vibrant world of streetwear and culture, the collaboration between Patta and Nike serves as a powerful example of creativity, diversity, and social impact. As a creative force, we are proud to have captured a project that perfectly embodies the unique character of Patta Academy and the innovative spirit of Nike.

For this campaign, we shot and edited a video that showcases a wide range of Amsterdam neighborhoods, with a strong emphasis on the diversity of the people who inhabit these areas. This aligns seamlessly with Patta’s and Nike’s core values, where inclusivity and representation are key. The video, which highlights both the rich culture of the city and the community’s engagement, serves as a source of inspiration across all Nike offices worldwide.

The goal of this project was not only to capture the diversity of Amsterdam and its residents but also to promote the values of Patta Academy within Nike’s internal structures.